Curious about WHY a church would undergo a branding campaign? Here is what we are thinking...
A brand is a visual representation of who we are and how we want people to know us.
According to the Cottage Meeting feedback, Salem wants people to know us as a congregation that reaches beyond our building into people’s real lives, with warmth, with connection, with authenticity.
Santa Lucia is an icon at Salem, an image of both where we come from and who we want to be: a light-bearer for the world.
Another cottage meeting priority was a Biblical foundation. Therefore, the tagline Living The Story is a way to summarize how God’s story and our Story connect, the life we are living together, the way we are sent into the world to make Jesus known.
The cross was added to the logo design in a way that reminds us of the Paschal (Easter) candle. This candle is present in our worship as a reminder of the work God has done on our behalf in the resurrection! We are Living The Story as God’s Easter people who carry Christ’s light into the world, and encounter Christ in those we meet.
The colors chosen will help us to unify our visual representations on our website and on all outreach materials, so that the community member who does not know Salem can easily recognize who we are and what we do by seeing our logo and colors consistently across platforms and paper. Black and white will be used on standard printed materials to be economical.
As the council continues the process of articulating our current vision, the following identity statement is offered by the Marketing & Publicity Team as a way for us to communicate who we are and what we are about. This paragraph does not determine our vision, as that will be more specific to the actions and ministries we understand God calling us to. This paragraph is meant to help us describe the character of Salem as we have been and will continue to be:
Salem is Living The Story in our hearts and with our hands--bringing light, warmth and nourishment to the community. Our candle glows from the east side to the world, welcoming all through our music, ministry and mission. This light is reflected in our actions, making Jesus known inside and outside our church walls. Salem’s glow gently awakens the world to God’s love.